It’s reassuring to know that magazines still hold a place in the hearts of many Australians. Even with the surge of print publications moving to an online presence, its good to know that the traditional hard-copy magazine is still valid – and will be for years to come.
Research undertaken by MPA (Magazine Publishers Australia) reveals 12 magazine truths such as: magazine attention levels are 44 per cent higher than the global norm for all other media; and 93 per cent of the population aged 14+ read a magazine in the last year.
Data like this just reaffirms what many of us already know – magazines are loved by Australians – and this is evidenced by the fact that more than 230 million magazines are purchased annually, and per capita, we are among the biggest consumers of magazines worldwide.
As an advertising medium, no other media reaches its target market the way magazines do. Magazines know their readers and know what they want; content is targeted to the relevant audience profile. 44 per cent of us agree that the ads in magazines are more relevant than the ads on TV and the internet.
The MPA research spells good news for magazine publishers and the advertisers who continue to use magazines as a way of reaching their target market.
Outdoor Design Source is a perfect example of this. Although the ODS network has a very comprehensive online presence, the value and benefits of the directory as a hard-copy cannot be underestimated. We’ve been in the industry for over 15 years, so we know what we’re talking about.
ODS is the must-have resource for anyone in the landscape and external works industry.
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