NEW WEBSITE NOW LIVE!
Street Furniture Australia is excited to announce the launch of their new redesigned website.
The new website is more than an online catalogue; it is designed to provide customers and the wider designer community with meaningful content about furnishing the public realm.
“‘StreetChat’ is our new dedicated news service that features key projects, design tips and emerging trends in the street furniture industry,” says June Boxsell, Marketing Manager SFA.
“StreetChat also puts the spotlight on an interesting designer each month, ranging from up-and-coming to established professionals who make a valuable contribution to the improvement of our built environments." See In Profile.
SFA engaged a digital agency, art director, photographer – even a cinematographer – to create the website. The process took more than a year and is the result of client focus groups, brainstorming concepts and developing creative assets and content.
The website has been fully optimised for phone, tablet and desktop. Browsing is easy whether you are leisurely swiping or using a mouse.
One special feature is the geolocator. Simply visit the website on a smartphone to find a furniture installation near you.
“The public domain is our greatest showroom,” says Boxsell. “The geolocator will encourage people to visit our installations and see the durability of Street Furniture products first-hand.”
Website
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