WATERFRONT DEVELOPMENT FOR CHINA

The 250,000 square metre INCITY MEGA scheme will occupy two of the eight plots on the Central Green Axis, with a mixed-use program including retail, movie theatres, plazas and gyms. The scheme is in response to a rapidly-growing consumer population in Wenzhou and will join the ranks of previous schemes in the region by Hammer Schmidt Lassen, UNStudio and HENN.

The INCITY MEGA scheme is comprised of two plots, one containing the INCITY MEGA Mall, with the other featuring a long, narrow waterfront boutique district. Together, the plots combine to create a “three-dimensional urban space”, which integrates commercial and public realms.

“We saw the opportunity for both plots to become an extension of the Green Axis Park for Wenzhou,” explained Qin Pang, Director and Head of Shanghai Studio, Benoy. “With the unique benefit of being on the waterfront, we wanted to open up the spaces and make the most of this environment alongside the commercial offerings of the development.”

The mall component features an inner courtyard, created by pushing the structure out towards the plot boundaries. This courtyard forms the heart of the complex, flanked by open-air platforms on the levels above, while on the waterfront edge a large promenade offers multiple landscaped viewing decks.

Seamlessly connected to the mall district is the waterfront boutique plot, with a commercial-led mixed-use program. The lower levels will contain a network of retail, dining and leisure attractions, while three glass structures will house commercial office spaces above.

Large block structures interwoven throughout the development offer anchor space for tenants, while large-scale venues such as movie theatres, outdoor plazas, an ice rink, gym and swimming pool offer attractions throughout the year, irrespective of climate. 

“What visitors will notice across the entire development, is the connectivity to the waterfront and outdoors – not just on the ground floor, but as they rise through the development," continued Pang. “The network of platforms, outdoor walkways, open-air bazaars and landscaped decks help create a unique environment that blends the water and landscape with the retail mall and commercial business space, to create a truly first-of-its-kind destination in Wenzhou.”