Australian Made, and the Australian Made logo, are celebrating 40 years of certifying Australian-made products. Originally an initiative of the Federal Government in 1986, the Australian Made, Australian Grown (AMAG) logo is administered by Australian Made Campaign Ltd, a not-for-profit public company established in 1999.
For 40 years, the trusted green and gold kangaroo logo has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government. The logo is underpinned by a third-party accreditation system which ensures products that carry the logo are certified as 'genuinely Australian'. More than 4,500 businesses are registered to use the AMAG logo, which can be found on thousands of products sold here and around the world.
The AFL goals, which are a product of Australian Made licensee Abel Sports, are a prime example of the breadth of Australian manufacturing as well as the flow-on benefits that such local businesses generate along the supply chain and in the community.
Abel Sports General Manager John Cann credits its success beyond its own business, and was keen to pay tribute to the local production across its supply chain.
“Our goal posts and flag poles are installed across the country including the MCG, Adelaide Oval, SCG/ALLIANZ Stadium, Optus Oval as well as multiple recreation grounds and schools across the country. While the product is ours, it relies on the craftsmanship and manufacturing expertise of a broader local supply chain,” John said.
“This has been such a unique opportunity to bring some of the people together to be recognised in their role of this broader product and it’s humbling to receive the recognition for an Australian Made product that we think 90 percent of the population would see or interact with throughout the various sporting seasons. Abel Sports employs 15 people, but when we look at the employment of the broader supply chain we are looking at more than 6,000 people who have been employed by the businesses connected to these footy goals.”
Joining Abel Sports at the event were team members from Capral, A.R.C (The Australian Reinforcing Company which is a division of InfraBuild) and C-Tech Laser. Australian Made Chief Executive Ben Lazzaro said it was fitting to come together to acknowledge the contribution made by Australian manufacturers to an iconic Australian landmark.
“During Australian Made Week – which runs from today until Sunday – we will be shining a light on our homegrown creators and makers, such Abel Sports, drawing attention to the breadth of Australian Made options across every category – manufactured to some of the highest safety and quality standards in the world, right here in our own backyard,” Ben said.
“It’s important to support local businesses not only during Australian Made Week, but also the other 51 weeks of the year because looking for the green and gold kangaroo logo and choosing Australian Made can have a huge impact."
“According to recent Roy Morgan research, if each household spent an extra $20 a week on Australian Made products, an additional $11 billion would be generated and could create close to 20,000 new jobs."
“That’s why in 2026, Australian Made Week is pushing the $20 ‘swap your shop’ challenge, which is as easy as taking a few seconds to seek out the certified Australian Made options when buying everyday items like groceries and household goods. It’s also important to remind the industries that purchase at scale – including accommodation providers, healthcare, commercial sectors and government – that choosing Australian Made products for their project, business, or organisation helps support local businesses, strengthens Australian manufacturing, and creates jobs across the country."
“When consumers and businesses make more conscious decisions about purchases – and choose Australian Made – it really can ‘shift the goal posts’ for our local industries.”
Consumers can learn more about Australian Made Week (18–24 May 2026) and find genuine and certified Australian Made products at australianmadeweek.com.au